{"title":"Product Families \u003e Hay Backflip","description":"\u003cp\u003eBackflip is a chair in lacquered beech designed by Gudmundur Ludvik for HAY, with a matching wall bracket sold separately.\u003c\/p\u003e","products":[{"product_id":"hay-backflip-chair","title":"Hay Backflip Chair","description":"\u003cp\u003eThe \u003cb\u003eHay Backflip Chair\u003c\/b\u003e is a flexible, versatile chair for everyday use, designed by Icelandic designer Gudmundur Ludvik. Its clever construction allows it to be easily stored, hung or brought out and placed as needed, all without compromising on comfort or appearance.\u003c\/p\u003e\n\n\u003cp\u003eBalancing aesthetics and technical performance, the design is shaped by a clear focus on function and ergonomics, with its form emerging directly from materials and construction. The chair is crafted in solid beech wood with a moulded plywood backrest. Its simple appearance conceals a refined mechanism within the backrest, which lets the chair fold and unfold in one smooth motion, bringing real ease of use to daily life.\u003c\/p\u003e\n\n\u003cp\u003eFinished in lacquered beech, the Backflip Chair is available in six colours: \u003cb\u003eAnthracite\u003c\/b\u003e, \u003cb\u003eBronze\u003c\/b\u003e, \u003cb\u003eCedar green\u003c\/b\u003e, \u003cb\u003eCloud blue\u003c\/b\u003e, \u003cb\u003eCream white\u003c\/b\u003e and \u003cb\u003eGolden\u003c\/b\u003e. All but Cream white feature a semi-transparent lacquer that lets the natural wood grain show through, while Cream white offers a solid, clean look. This range of finishes makes it easy to fit the chair into both private and public settings, whether for daily or occasional use.\u003c\/p\u003e\n\n\u003cp\u003eGudmundur Ludvik trained as a carpenter and cabinetmaker before studying sculpture and furniture design, and his work is grounded in Scandinavian woodworking traditions and a deep understanding of material. The Backflip Chair reflects this approach with its material clarity, functional integrity and considered construction. A matching Backflip wall bracket is also part of the family, making wall storage a practical option for homes, cafés and shared spaces alike.\u003c\/p\u003e","brand":"Hay","offers":[{"title":"Anthracite","offer_id":55649366737239,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Bronze","offer_id":55649366770007,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Cedar green","offer_id":55649366802775,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Cloud blue","offer_id":55649366835543,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Cream white","offer_id":55649366868311,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true},{"title":"Golden","offer_id":55649366901079,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/2646\/3734\/files\/Backflip_Chair-life-c76bd8d5_fe7c_4339_8bc2_ef6df315a2f3_Backflip_Chair_imagesli.jpg?v=1793219720"},{"product_id":"hay-backflip-wall-bracket","title":"Hay Backflip Wall Bracket","description":"\u003cp\u003eThe \u003cb\u003eHay Backflip Wall Bracket\u003c\/b\u003e is a simple, purpose-built wall bracket designed to hold the Backflip Chair. Two horizontal rods support the chair when it is hung, turning storage into a considered part of the room while saving valuable floor space. Each bracket accommodates up to two chairs, making it a practical solution for homes, studios and shared spaces where seating needs to be tucked away neatly between uses.\u003c\/p\u003e\n\n\u003cp\u003eCrafted in beech, the bracket is finished in a semi-transparent lacquer that allows the natural character of the wood to remain visible. It is offered in two finishes: \u003cb\u003eAnthracite\u003c\/b\u003e, a deep, grounded tone that suits contemporary and monochrome interiors, and \u003cb\u003eGolden\u003c\/b\u003e, a warmer shade that brings a soft glow to the grain. Both finishes pair naturally with the matching Backflip Chair, so the chair and its bracket read as one coherent set when displayed on the wall.\u003c\/p\u003e\n\n\u003cp\u003eThe Backflip Chair was designed for Hay by Gudmundur Ludvik, an Icelandic designer based in Vejle, Denmark. Trained as a carpenter and cabinetmaker before studying sculpture and furniture design, he is known for a process-led approach rooted in Scandinavian woodworking traditions. His work is defined by material clarity, functional integrity and considered construction, qualities that are clearly reflected in this understated bracket.\u003c\/p\u003e\n\n\u003cp\u003eWhether you want to clear the floor in a small apartment or simply present your chairs with intention, the Backflip Wall Bracket offers a clean, space-efficient way to store and display them. Choose Anthracite or Golden to complement your chair and your interior.\u003c\/p\u003e","brand":"Hay","offers":[{"title":"Anthracite","offer_id":55649366999383,"sku":null,"price":62.0,"currency_code":"EUR","in_stock":true},{"title":"Golden","offer_id":55649367032151,"sku":null,"price":62.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/2646\/3734\/files\/Backflip_Wall_Bracket-life-2c3068a1_30fc_4623_8b96_783a589b4fa3_Backflip_Wall_bracket_i.jpg?v=1793219777"}],"url":"https:\/\/lamptwist.com\/collections\/hay-backflip.oembed","provider":"LampTwist","version":"1.0","type":"link"}