Dance All Night story
Control over every step of the design process is an ideal, one many designers struggle to achieve—but not Grupa Products. The Croatian trio formed their label to oversee the entire creation of their designs, from first sketch to final shipment. The label’s ILI-ILI, this (ili) or that (ili), pendant lamp collection consists of modules of hand-spun, powder-coated aluminium that can be assembled in different ways, according to your preference. Handcrafted under designer supervision, the Dance All Night pendant lamp’s lively yet softened tones come with a matching rubber cable and plastic ceiling rose. Hang it this (ili) way or that (ili) way, it’s at your command.
Brand & Designer
“We had an idea. How about if we don’t let anything to a chance and involve ourselves in development of our products from the drawing board to the moment we ship it to our clients? The result is products that we fully stand behind. Products that go trough our hands every step of the way. Today we are proud to be part of peoples living and working spaces – homes, offices, hotels, bars… We’d love to share this idea with you. ” - Grupa Products
The Studio Grupa is well-known Croatian design trio consisting of Tihana Taraba, Ivana Pavic and Filip Despot. They have presented several products over the last few years, presenting exceptionally good design with reasonable prices, thus creating original yet affordable designer products.
Grupa named their series of lamps ILI-ILI, this (ili) or that (ili), which brings a completely new concept of the DIY approach to the Croatian lighting-fixtures market, i.e. design hanging fixtures, considering that their project enables the buyer to mix and match both shapes and colors. The designers created a concept based on six fundamental modular elements, different dimensions and diameters that can be mutually paired and combined, thus providing unlimited possibilities. This innovative approach towards the flexibility of the product and one’s own choice, along with the constant possibility of upgrading or changing, conceptually aims at a wide spectrum of application and provides the user with a product that’s all but run-of-the-mill and boring.