This floor lamp was designed in 1950 by the iconic Greta M. Grossman. It was an undiscovered design that has been realized in the form of the G-10 Floor Lamp, subsequently becoming a huge market success. The most distinctive feature of this light fixture is its unique lampshade design. It features a rough, tactile textured surface that pleasantly contrasts the polished brass details of the slim pole that holds it in place. This peculiar combination throws off a beautiful warm glow that can make any space look comfortable and stylish at the same time.
The concept behind the design of the G-10 Floor Lamp is very industrial in roots. On the one hand, it is timelessly classic, but on the other, it also embraces the contemporary very well. As such, it would look completely at home in any style of interior design you place it in.
The G-10 Floor Lamp is inspired by the Swedish accents of Greta M. Grossman’s homeland, and was the 10th product she designed for Bergboms – hence the name; G-10. This floor lamp is an undeniable classic whose beauty and illumination will elevate the aesthetics of any and all surroundings.
GUBI is a Danish design company founded in 1967 by Lisbeth and Olsen. Gubi works on products with innovative aesthetics that are designed by Danish designers and architects. Recently, Gubi has embarked on a reissue to revisit Danish design classics.