Plan C
Carolina Castiglioni, daughter of Marni founders Consuelo and Gianni Castiglioni, launched her own label Plan C in 2018 as a family-run project. Known for bold colors, playful contrasts, and even accessories featuring her daughter’s drawings, Plan C carries forward the creative spirit of her parents. In 2025, she expanded into interior design with Serax, creating the Silos collection and scented candles that reflect her eclectic taste and passion for unique forms and materials.
Carolina Castiglioni, daughter of Consuelo and Gianni Castiglioni, founders of Marni, is the creative force behind the Milanese label Plan C. After years of working alongside her parents, she launched her own brand in 2018 with the support of her father, CEO Gianni, and her brother Giovanni, head of production, making Plan C a true family affair. The label reflects Carolina’s playful and ironic spirit, with bold color clashes, unexpected combinations, and even illustrations by her young daughter adorning accessories. Beyond fashion, Carolina’s eclectic design sensibility shines through her passion for vintage pieces and daring interior mixes. In 2025, she extended her creative world to design with Serax, releasing the Silos collection of interior accessories and scented candles, blending unique forms, materials, and colors into her signature vision.